Product B™ Antioxidants plus Telomere Support at the forefront of scientific breakthrough in aging

CHANDLER, Ariz. (August 5, 2011) – Isagenix® today announced the introduction of Product B™ Antioxidants plus Telomere Support, a revolutionary product supporting telomere health by addressing key sources of aging at the cellular level. As the World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing & Youthful Aging™, Product B is part of the Isagenix total-body approach to living healthier, longer.

Product B is a breakthrough formulation discovered and created by Isagenix Founder and Master Formulator John Anderson at his lab in Chandler, Arizona. “I knew that leveraging the vast experience of molecular biologist Dr. William Andrews, in screening for telomerase activity combined with my 30 years of experience in formulating natural botanical dietary supplements would yield a natural solution to unlocking the secrets to supporting telomere health,” says Anderson. “Product B is unique because it has the potential to be the strongest natural product in the world supporting telomere health.”

Dr. Andrews has garnered national attention for his work with telomeres and their role in aging. A recent article in Popular Science highlighted the research scientist’s determination to unlock the molecular mechanisms of aging and his partnership with Isagenix to reach that goal.

“I’ve been working with John Anderson for nearly a year to help identify natural, non-drug substances that can help provide incremental support to our telomeres,” says Andrews. “Product B, together with the products in the Isagenix Total Health and Longevity System, is the breakthrough support we’ve been looking for”.

Already at the forefront of youthful aging with its Rejuvity™ product line, Isagenix is strongly positioned to be a leader in a global anti-aging products market estimated to reach $291.9 billion by 2015, according to the Anti-aging Products and Service: The Global Market from BCC Research.

“Product B is the revolutionary product your body’s been waiting for,” says Isagenix President and CEO Jim Coover. “With the addition of Product B, we will continue to lead the way so everyone can live even longer, healthier lives.”

About Isagenix® Isagenix, the World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing & Youthful Aging™ develops and manufactures ultimate transformation systems to combat the toxins in our environment, improve body composition, slow the aging process and YES, create wealth. Isagenix products are distributed through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Taiwan, Mexico, Australia and New Zealand. The company’s vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately owned company with headquarters in Chandler, Arizona. For more information, visit www.Isagenix.com and www.stayoung.info

The statements contained in this document have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent disease.
 


About Isagenix:

Isagenix®, the World Leader in Whole-Body Nutritional Cleansing, Cellular Replenishing &Youthful Aging™, develops and manufactures systems for sustainable health habits, youthful vitality and skin care. Isagenix products are distributed through an independent network of Associates in the U.S., Canada, Puerto Rico, Hong Kong, Taiwan, Australia, New Zealand and Mexico. The company’s vision is to impact world health and free people from physical and financial pain. Isagenix, established in 2002, is a privately-owned company with headquarters in Chandler, Ariz., and a member of Direct Selling Association. For more information, visit

www.Isagenix.com

.